Social Media: How Facebook Places Overhaul Impacts Your Local Business

Social Media: Facebook Places

How the Facebook Places Overhaul Impacts Your Local Business

It’s official: Facebook is challenging the likes of Yelp, FourSquare, and TripAdvisor, and it has major implications for local businesses.

With the recent overhaul to Facebook Places, it’s now easier than ever to use the social network to discover restaurants, hotels, bars, cafes, public attractions, arts & entertainment, and more in your area, as well as reviews and recommendations. That means local businesses without a presence – and engagement from their customers – are at a disadvantage.

  • The results are customized.
  • The focus is local.
  • It rewards businesses with engagement.
  • Updated business pages will benefit the most.
  • Facebook Places is only going to grow more relevant.

Are You Set Up for Facebook Places?

Before you say ‘yes’, are you sure? Having a Facebook business page isn’t necessarily the same thing as being listed on Facebook places. Your page must be categorized under ‘local businesses’ or ‘companies and organizations’, and your address must be up-to-date in the ‘About’ section. If both of these things are done, then you are set. Otherwise, here’s a how-to.

How to Create and Claim a Facebook Place

  1. Go to your business’s physical location with your smartphone. Click the “check-in” button on the Facebook app and look for your business. If it does appear, that means someone else has already created it for you by checking in. If it doesn’t appear, then click the ‘add’ button and create it.Now you’ll appear, but are you optimized for the current and future state of Facebook Places? Taking the time to build a strategy now can help you stay ahead of the competition.
  2. Head back to your computer to claim the Place. Search for your Facebook place and select it. Click on the gear icon in the upper right, and then select “Is this your business?” Follow the on-screen instructions from here. Be aware that it can take up to a week for your claim to be reviewed, and you may need to show proof of ownership.
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Posted: 2/15/2015 1:31:07 PM by Shep Morrow