RETAIL MARKETING: Targeting Local


 
As the Internet evolves users are turning more and more to the Internet to find local services and products. This is true for businesses that sell directly online, and for those that do traditional retail marketing for their brick-and-mortar store.

A location based business doing retail marketing online or a destination business often get buried deep in search engines, if they are even there at all. Larger company sites dominate the best broad search terms as they can afford to hire writers to create content, and spend heavily on bidding for keywords. Localized search marketing requires a different approach, and offers smaller businesses the tools to get in front of larger businesses using online advertising.

Targeting Local Internet Users

Internet users are seeking local websites. Their search behaviors are becoming more acclimated to looking up where to find things on the internet, replacing traditional phone books, and local search optimization is a mandatory part of retail marketing today. An internet search optimization strategy that focuses on those local searchers will drive visitors to your site who are seeking specifically what you offer. This is the best type of traffic your site could possibly attract.

Targeting these searchers first requires your understanding of their online behaviors. Knowing how they are trying to find you will allow you to structure your online presence in a way that will allow your site to be found. Local search optimization can prominently display your marketing promotion online and put your business website in front of potential customers. If your website then offers a relevant sales proposition to what is being searched for these qualified and ready buyers will be likely to visit your location.

Types of Businesses that can benefit

Of all industries doing marketing promotion online, internet marketing of tourism products has been a leader. They have grasped that to get people to come to a destination to satisfy a demand for an experience, requires understanding the search and shopping behaviors of today’s consumer. Similar businesses that can benefit:
  • Retail businesses
  • Local Service Businesses
  • Day spas
  • Bicycle shops
  • Restaurants
  • Tourism: destination sites
  • Real Estate agents
  • Dentists
  • Chiropractors
  • Woman's Wellness Centers
  • Independent Radiology Offices
There are many ways to approach a retail marketing online. It starts with a strong emphasis on online advertising and getting your Business Listing Optimized on the Internet.
Posted: 1/9/2011 4:23:06 PM by Shep Morrow