RETAIL MARKETING: in the news


In the News

Inventory and meeting customer needs have changed considerably since Morrow joined the Hart’s team. The store doesn’t sell its merchandise online, but it does advertise what it offers, and Shep has been able to track which items have been getting the most clicks. The data has translated into the shop’s operation, from where to display certain bikes to which products should be kept in greater supply, and it’s made a positive impact on sales.

“We’ve seen measurable results,” Hart says.

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Posted: 9/5/2011 12:26:54 PM by Shep Morrow