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Google Makes major changes to Maps and Organic search.

The concept and workings of Search are dramatically changing with Google's integration of Maps, and Organic search. The shift is seismic, as now a business is being found by a searcher, Google's algorithims have changed. Information is served up to you as you type, based on things like your location, your behavior, your intent, your social networks, you. Search is about making your experience more personal and relevant, and it will only continue to do so. Place search is catering to intent, declaring local businesses winners for location-based queries.


If your business has achieved top ranking in non-local organic search results - but has done little with Google Places Pages - you could be in for a surprise.

Google Places optimization has evolved into a major part of our Local Search and SEO services.

What is your Internet Marketing Strategy?

Local Business on the Map with Google 

Our advice:
  • Place Search requires local business to build out Google Place Pages.
  • Manage Directory presence, build links and focus on social medai tactics.
  • Consistency of location information impacts rank.
  • Consider geo-targeted paid search ads. These become more important.
  • SEO becomes more important. One algorithm for Local and Organic Search results.
Here is How we can Help: Local Internet Marketing

Posted: 9/22/2010 4:13:25 PM by Shep Morrow


Internet Advertising for Local Business

Why Every SEO Strategy Should include Local Search Marketing:

Online Internet Advertising - Internet Advertising for Local Business

Internet Advertising for Local businessMost Retail and Service Businesses draw customers from a radius around their locations. To effectively attract customers, in our age of mobile search, internet advertising for local business can be accomplished using several online marketing techniques.

The first concept of internet advertising today is “engagement” and encouraging a prospect to engage with your company as resource, it’s not advertising as it used to be. Local Search Marketing is about “proximity” and Optimizing Business Listings Online so searchers find and consider what you offer. That’s true whether you have a single location serving just one neighborhood or a franchise with hundreds of locations across the nation.

Why? Since the 2012 Google algorithm updated named “Venice,” the company has served up results based on your location – whether it’s included in the query or not. That means that someone in New Jersey will get entirely different results from someone in California – even though they searched for the exact same terms.

If you run a national or regional business, you want to ensure that your business appears on that first page regardless of where people are searching.  And, of course, if you serve a smaller geographic area, your business needs to dominate the search results for those locations.

The 3 Most Effective Strategies for Local Search Marketing

Local Listings and Maps
Many customers aren’t using traditional search engines to find local businesses. They’re on directory and review sites trying to locate those businesses with the best reputations. There are hundreds of these sites, and some are also industry-specific. Each site has different requirements, features, and other ways to enhance your listing, such as including photos, videos, and product listings. You can also expand your reach and convert more leads through announcements, deals, limited time offers, and other promotions.

But it’s also important that you’re monitoring your reputation on the sites that allow for customer feedback. Just a few bad reviews can drop your rating and drive customers into the arms of your competitors. Google itself allows for reviews, but it also links to other review sites. So even if you have a stellar rating on Google, your reputation on other less important directories may still impact your ability to convert a lead.Online Business Review
 
Not staying on top of these maps and listing sites can mean inaccurate or outdated information about your business, and that can cost you sales. You can learn more about how your specific business is listed with this free scan.

Also, each of these listings is a “citation” that confirms your business name, address, and phone number, and even if they don’t actually link back to your website, these citations are as valuable (or maybe more valuable) than other inbound links when it comes to Google’s ranking algorithm for geo-targeted searches. That means the more your business is listed with the same (exact) business name, address, and phone number, the more likely you are to achieve a higher ranking in search results, which brings us to the next local SEO marketing strategy…

Local Organic Search Results

Hyper-local searches are more likely to produce results, driving foot traffic to your store or converting into an online sale. The difference is the intent of the searcher. For example, someone searching for “personal injury” may just be looking for general research on the topic, but a search for “personal injury attorney in New Jersey” is much more likely to actually be seeking to hire someone. These geo-target keyword searches are more likely to bring action-oriented searchers to your website.

Let’s take a look at how different the search results can look for a branded search versus a local search.
Just using the term “In-N-Out” brings up the main corporate site at the top, an attention-grabbing information box with the logo (from Google's Knowledge Graph), and multiple locations near the Austin area.

But if you add local keywords to the inquiry, you get a very different result. The corporate website doesn’t appear until the third result, no locations are listed, and there’s no prominent display of the company logo.
 
Local Paid Click Ads

Building a solid local SEO strategy takes time, but there’s one way to reach that coveted first page immediately: a pay-per-click ad campaign. Your ad will appear higher than the organic search results, and 40% of consumers aren’t even aware it’s an ad.


Pay-Per-Click adsThe localization of all search results also means that single-location and regional businesses are now facing stiffer competition from national chains getting in on the game.  After all, that 10-pack only showcases 10 businesses, even if there are dozens of competitors in your area.

The good news is that you may actually have a leg up on these corporations if you’ve already built a strong presence for local keywords. But even if you’re just getting in the game, a PPC campaign can help level the field and ensure you’re still achieving visibility in your community.

But it’s not just enough to target local keywords. You also need to optimize the ad itself for local searchers with AdWords’ Location Extension. It dynamically adds your business’s name, address, phone number, and a link to a map. It’s just a click away for them to get directions and appear at your doorstep:

internet advertising for local business
If you have multiple locations, you can set it up to display those closest to the searcher:
 
Location Traffic is an Internet Marketing company that can help build your Business Listings Online, and prioritize the steps of Internet Advertising for Local Business.

Have questions about your business’s local SEO strategy?

Call Location Traffic at 609-737-8667 for a free consultation.

Posted: 3/17/2014 10:25:51 AM by Shep Morrow


Internet Marketing: Why Local Business Directories Matter

Local business directories are an often overlooked key in consumers’ purchase process.
These sites serve as portals that lead customers to the business they need. Since the directory sites have a larger marketing budget than most single small businesses, they are able to use that to generate visibility, promote brand recognition, and drive traffic.

As a result, they perform well in organic search ranks, often for keywords that are important to businesses. It’s a “shortcut” of sorts to be listed in these directories – you’ll benefit from that high search rank immediately upon being listed, without as large of an investment in your SEO strategy.
In fact, simply being listed can assist your website’s SEO, since accurate mentions of your business’s name, address, and phone number can boost your rank with organic search and Google Places.

The downside, of course, is that you’ll also be listed alongside competitors. That’s why it’s crucial not just to be listed, but to optimize each listing, providing compelling copy and even offers that encourage conversions.

Now that you understand the importance of business listings, check out this list of the best ones to improve your website traffic and SEO efforts. Other sites have put together similar lists, but they usually include a random assortment of sites, not just the most relevant. This list includes only those directories that are truly important and worth the investment of your time, energy, and marketing dollars.
They are divided into two types of sites: the largest local business directories and the top local citation sources.

The Largest Local Business Directories
 
Below are the most important directories listed from largest to smallest, in terms of traffic. By optimizing your information on these sites, you’ll expose your business to a wider potential local audience.


1.     Google Places
2.     Facebook
3.     LinkedIn
4.     Yellowpages.com
5.     Yelp
6.     Local.com
7.     WhitePages.com
8.     Manta
9.     SuperPages
10.   CitySearch
11.    Patch
12.    City-Data
13.    MerchantCircle
14.    Yellowbook.com
15.    Yahoo Local
16.    Mapquest
17.    Topix
18.    DexKnows
19.    Yellow.com
20.    BBB.org
21.    ServiceMagic
22.    Angieslist
23.    AreaConnect
24.    Foursquare
25.    AmericanTowns
26.    BizJournals
27.    LocalGuides
28.    411.com
29.    Yellowpages.aol.com
30.    Insider Pages
31.    MagicYellow
32.    Hotfrog.com
33.    Mojopages
34.    Switchboard
35.    Demandforce
36.    MojoPages
37.    Bundle
38.    Metromix

 
39.    Yellowbot
40.    Kudzu

41.    ShowMeLocal
42.    ChamberofCommerce
43.    LocalPages
44.    HopStop
45.    YellowMoxie
46.    Phonenumber.com
47.    Best of the Web Local
48.    Yellowise
49.    GetFave
50.    Tupalo
51.    ZipLocal
52.    EZLocal
53.    CitySquares
54.    USCIty.net
55.    LocalDatabase


Top Sources for Local Directory Citation

As mentioned above, building citations is crucial to confirming your data for Google and other search engines. These are the key sites to focus on, regardless of your business’s location or industry.

While it’s good to focus on your service area and category for citation building, in most cases, regardless of your location or industry, these are the sites you should almost always include while citation-building.


1.    Yellowpages.co
2.    Yelp
3.    SuperPages
4.    CitySearch
5.    Yahoo Local
6.    Facebook
7.    DexKnows
8.    Manta
9.      BBB.org
10.    YouTube
11.    City-Data
12.    Yellowbook.com
13.    Angieslist
14.    MerchantCircle
15.    ServiceMagic
 
Many may be surprised by the inclusion of Facebook and YouTube on this list, but while neither are directories, both are internet behemoths with a substantial amount of content related to local businesses.

Wondering how your business appears on these websites (if at all)? Try this fast and free scan, and then give Location Traffic a call to find out how we can help improve your presence

Posted: 7/21/2015 5:01:04 PM by Shep Morrow