Ross Hart, the owner of Hart’s Cyclery, admits to being reluctant to try online marketing at first. He refers to himself as “just a bike guy”, a "small Business owner". Before working with Location Traffic, he primarily relied on word-of-mouth, phone book ads, print advertising, and Val-Pak mailings to reach out to customers in a small local area. Hart’s Cyclery had a great reputation for customer service and expert advice, but the bike shop wasn’t drawing in nearly as many customers as it would be able to with a company strategy that included an online effort. (Download Case study)
This whole process has changed the way I look at my customers now. We’re seeing people come in from further away, and that’s made a big difference. I may have been a little late in embracing the web, but the marketing strategies Shepard implemented, both on my site and in social media, combined with his suggested physical changes to my store, have really worked. This is definitely how to increase sales.
Over 85% of real estate transactions start online, so it’s not hard to understand why the agents at this $1.4 billion real estate company complained that their site didn’t appear on the first page for relevant web searches.
Despite the fact that the company had served the New Jersey area for more than 35 years with 21 offices and over 750 sales associates, Google wasn’t recognizing it for searches related to NJ real estate. It was a major problem for the company. (Download Case study)
I knew we had to do something quickly to get our website and our offices visible to the public. Shepard worked well with a select group of our office managers and website hosting company while creating a team environment by giving our managers input on the project,” said Dittloff. “His ability to work quickly and efficiently really helped the project run smoothly and delivered the results we needed.
-Marketing Director Heidi Dittloff