Ross Hart, the owner of Hart’s Cyclery, admits to being reluctant to try online marketing at first. He refers to himself as “just a bike guy”, a "small Business owner". Before working with Location Traffic, he primarily relied on word-of-mouth, phone book ads, print advertising, and Val-Pak mailings to reach out to customers in a small local area. Hart’s Cyclery had a great reputation for customer service and expert advice, but the bike shop wasn’t drawing in nearly as many customers as it would be able to with a company strategy that included an online effort. (Download Case study)
This whole process has changed the way I look at my customers now. We’re seeing people come in from further away, and that’s made a big difference. I may have been a little late in embracing the web, but the marketing strategies Shepard implemented, both on my site and in social media, combined with his suggested physical changes to my store, have really worked. This is definitely how to increase sales.