Company
"Most business situations have some similarities, most owner perspectives are unique." Shepard Morrow
“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” Duane Forrester, Bing
"Internet Marketing is an ongoing process: as is targeting a specific customer profile, starting a dialogue, and converting those prospects into customers... "Shepard Morrow
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Shepard Morrow helps business owners structure or re-structure solid relationships between customers, cash flow, operational efficiencies, and marketing decisions.
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Feeds
Location Traffic:
Local Internet Marketing
Online Advertising
11 East Franklin Avenue
Pennington , NJ 08534
Voice: 609-737-8667
Cell: 917-327-1800
Fax: 609-737-5951
Business Categories:
Internet Marketing Service,
Internet Marketing Consulting,
Website Design
Online Advertising
Business Services:
Strategy Development,
Project Management
About - Company
What Location Traffic does:
Location Traffic can show you how to create an online presence that really works. We’ll teach you how to use your Web site and the Internet marketing tools you may already have in place to learn more about your customers and what they want from you. We’ll help you build a successful Internet Marketing plan that includes:
- Online advertising: to replace phone book advertising
- SEO and winning search tactics
- Lead Generation
- Conversion Improvement
Then we will mine customer response data to guide our business consulting and achieve Operational Improvement:
- Revenue Generation
- Cost Reductions
- Retail ROI
Your Web site is a gold mine of information and automated lead generation – if you know how to mine the site properly, you will bring more prospects in, convert more leads and cut operational expenses.
If a company is serious about building search and social media into their organizational tool kit, they need to make a real commitment to integrating the expertise into their business to manage these valuable resources as more than tactical expenditures. This can be done either by hiring an employee dedicated to this process, or retaining an Internet Marketing Consultant.
Who is behind Location Traffic:
Shepard Morrow, heads up Location Traffic. After 15 years in the Internet space, he has a unique and "out of the box" view on Internet Marketing, audience aggregation, business strategy, and working with owner operators to build profitable businesses. He has experience in retail, wholesale, and internet marketing and is able to provide marketing solutions that specialize in utilizing the internet for a primary marketing tool, due to its cost advantages and targeting ability.
Shepard Morrow can develop an internet strategy for your business that gradually clarifies a business strategy, who your competitors are, and enables you to have more time to work on your business, not in your business.
What Shepard brings to the table is that unique convergence of internet marketing knowledge with hands on experience of actually running a business. He helps business owners structure or re-structure solid relationships between customers, cash flow, operational efficiencies, and marketing decisions.
Drawn to marketing and systems planning after participating in IBM sponsored training in 1975, he developed a passion for conceptualizing business strategies and applying digital technology for bottom line results. From early work experience in a family owned business, Shepard gained a hands-on, working knowledge of manufacturing, operations, marketing, and management best practices.
After selling the family business, he traveled across the country, attending a number of conferences in interactive marketing. Combining his operations experience with the the latest marketing approaches, he consulted with a number of companies (many in the technology sector) looking for first and second round financing, helping them create marketing strategies to take their businesses to the next level.
From the early days of the Internet and the ‘dotcom’ bubble, Shepard became more than a casual observer of the power of the Internet as a marketing channel and research tool; he became an active participant and a thought leader.
Shepard shows entrepreneurs and business owners how to make informed business and product strategy decisions from interacting with the online customer and engaging in SEO and other proven tactics to increase sales.
In addition to consulting with a number of successful business operations, Shepard has owned Tapestry Books, an adoption education and resource e-store since 2006. By applying his knowledge of dynamic Internet marketing strategies, he built a highly successful e-commerce site for Tapestry Books in a little less than three years.
"Internet Marketing is an ongoing process: as is targeting a specific customer profile, starting a dialogue, and converting those prospects into customers... "