Website Development Process
A Website is more than some nice graphic and basic information about your business.
Our website development process is structured to achieve specific results. We take a marketing approach that integrates an understanding of your current sales process and your business strategy, with how people use the internet. We then develop an internet strategy that utilizes a carefully designed website as a hub for lead generation for your business. Most sites we build fall into one of three types:
- e-Commerce Sites
- Lead Generation Sites
- Content Management Systems
Website Architecture
We specialize in
local internet marketing to attract local visitors to your site. We implement various techniques of internet marketing in order to attract these potential customers to your site. Then the website design takes over. Our websites have a specific architecture and navigation designed around creating usable information that lead a searcher through paths to accomplishing goals. It may look simple, but website development follows the internet strategy, form follows function. Things like what a customer is searching for and how they are searching dictate page hierarchy titles, and general content.
Web Page Optimization
Your Website is a marketing tool for your business and each and every page must have a goal it is trying to achieve. The pages of your site will highlight specific aspects of your business and focus on driving sales for those particular services or products. Each page of the website design is crafted to target specific sets of keywords and phrases related to the content of that page. Bottom Line: It is about the customer, the competition, and your internet strategy.
There is only so much business in a specific geography, based on population, and demand. When a potential customer searches for a store in their area it is important to have your listing show up near the top. Since over 68% of people click on the first page results, being at the top of the listings is critical in “winning”. If you dominate your competitors, you will take sales from them and you will increase your market share.
Our website development process gets us involved with you, and helping your business utilize the internet as a marketing channel through understanding customer search behavior, and your business goals to use a website as a sign post to send people to your location.
Website Design - from internet strategy to business results. Our website development process uses your website to get people to your location.