Digital Brand
Creating a consistant
Business Identity with a strong
Digital Brand is part of Optimizing your Web Presence.
Online interactive storytelling is transforming the structure of advertising. In the past, advertising served simply to broadcast a message to a broad audience. Since the advent of online communities and instant communications, sophisticated advertising has shifted away from the broadcast model, to more of a conversation. And, like a good conversation, the exchange is unique to - and shaped by - the participants.
We can continue to participate in the personal world created on a website, as the characters of a brand reveal themselves through interactions on various social media platforms such as Twitter, or local blogs and local publications. We are moving towards a time when each piece of content, every digital and print representation of a business in the marketing mix feeds into the story, creating a brand image that is the sum of its parts.
Imagine a business identity flowing between a computer screen and an iPhone, participating in a conversation on Twitter, or appearing in an interview in a local newspaper.
The generation growing up with these interactive tools is plugged in, and expects to participate. The web turns the traditional "audience", from the older advertising model, into participants and actual creators of content, storyline, and has the power to enlist them as your promoters.
Our approach to "Branding" a client/business starts with understanding the unique story. Every business has a unique story to tell. The story emerges from listening to past experiences that have defined the company over a period of time, and future ambitions of the owner or managers. Our business is about capturing that message, drawing out what makes it unique, and then creating effective communications that engage an audience through that story.
Through collaborative brainstorming with our clients we define their strategic opportunities, and then create specific
internet marketing actions that will drive business and build a trustworthy business identity through their digital brand.