A local business’s first task with any marketing effort needs to be to communicate a clear and consistent brand image that inspires trust and the potential for need satisfaction, and second to move the potential customer from the searching stage, to taking action by visiting their location and purchasing goods and services from their business.
Drive traffic to your retail location with Location Traffic.
Local Internet Marketing Online Advertising
11 East Franklin Ave
Pennington , NJ 08534
Internet Marketing Service,
Internet Marketing Consulting,
Location Traffic provides Internet Marketing and Business Consulting for Business Owners
Local Internet Marketing - Local SEO
For most location based businesses that rely on local customers, using the internet for local marketing
has become a necessity. As the internet goes mobile the need to master local internet marketing
and local online advertising
will only increase. The days of potential customers finding you through local yellow pages, direct mail inserts, or newspaper ads are quickly diminishing in effectiveness for local businesses.
Over 30% of consumers turn to an internet search engine, like Google, first when they are shopping for local products and services. A high percentage of these potential customers looking for local products and services, from a local small business, follow up with a phone call or an in-store visit. As a business owner you need to be in front of these shoppers, with a website that uses local search engine optimization
(local SEO) to get listed in Google Maps. Online Retailer Marketing
is a great example of how a business can tap into the online potential.
Do not confuse a graphically attractive website design for a “website designed for SEO”
that accomplishes the business task of brand image and lead generation
A Local Internet Marketing Strategy is the foundation of page ranking on the web.
At Location Traffic
we specialize in building and redesigning websites
into effective marketing websites
. The website serves as the hub around which we build out the local search marketing strategy
utilizing social media, Pay-Per-Click advertising, and other tools to communicate with a target audience that is local and searching for local businesses that offer products and services.
(search engine optimized) friendly sites are also Digital Brands
designed to communicate who or what your local small business stands for to your target consumer. Type in a term like “hot stone message”, “bicycles”, “radiology”, “seafood restaurant”, and the state and/or city you live in and you will see why a small business will want this type of website optimization. The site probably should be at least 10 pages and continue to grow and change each quarter if not each month. To create a search engine friendly site requires special coding and copywriting enriched with SEO friendly terms. The content created is part of an online marketing strategy
more than a website design per se. It is not a build and walk away task: partly because the search engines regularly change their search algorithms, partly because your ranking can be influenced by how well your competition builds relevant content and links, and in part consumer preferences can also change over time.
Location Traffic will create your local internet marketing
program and develop your presence on the internet after gaining an understanding of your business, your local competition, and any budget constraints.