Local Internet Marketing
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For most location based businesses that rely on local customers, using the internet for local marketing has become a necessity. As the internet goes mobile the need to master
local internet marketing and online advertising will only increase. The days of potential customers finding you through local yellow pages, direct mail inserts, or local newspaper ads are quickly diminishing.
Over 30% of consumers turn to an internet search engine, like Google, first when they are shopping for local products and services. A high percentage of these potential customers looking for local products and services follow up with a phone call or an in-store visit. As a small business owner you need to be in front of these shoppers.
Some small business owners just want to have a basic presence online; others want to challenge or beat the competition. When they consider the artistic design they want to see in their Internet site, some are not too worried about it and others demand nothing less than award winning graphics and design. Do not confuse a graphically attractive website design for a “well designed website” that accomplishes the business task of
brand image and lead generation.
A local business’s first task with any marketing effort needs to be to communicate a clear and consistent brand image that inspires trust and the potential for need satisfaction, and second to move the potential customer from the searching stage, to taking action by visiting their location and purchasing goods and services from their business.
At Location Traffic we specialize in building and
redesigning websites into effective marketing websites. The website serves as the hub around which we build out the
local internet marketing strategy utilizing social media, Pay-Per-Click advertising, couponing, and other tools to communicate with a target audience that is local and searching for your particular offering.
These SEO friendly sites are also
Digital Brands designed to communicate who or what your business stands for to your target consumer. Type in a term like “hot stone message”, “bicycles”, “radiology”, “seafood restaurant”, and the state and/or city you live in and you will see why many businesses want this type of website optimization. The site probably should be at least 10 pages and continue to grow and change each quarter if not each month. To create a search engine friendly site requires special coding and copywriting enriched with SEO friendly terms. The content created is part of an
internet marketing strategy more than a website design per se. It is not a build and walk away task: partly because the search engines regularly change their search algorithms, partly because your ranking can be influenced by how well your competition builds relevant content and links, and in part consumer preferences can also change over time.
Location Traffic will create your
local internet marketing program and develop your presence on the internet after gaining an understanding of your business, your local competition, and any budget constraints.