CHANGING TRENDS TO DRIVE TRAFFIC
Local internet marketing is a game changer for traditional marketers. In the past, local business marketing created buzz with three-pronged strategy: print, radio/TV advertisement and word of mouth marketing. Today many retail and service businesses are discovering this approach doesn't deliver the same results - the emergence of the Internet completely changed the game, and marketing success depends on a solid local internet marketing plan.
A competent and adaptive local online marketing strategy can help vault you ahead of your competitors, no matter where you’re starting from. Brick-and-mortar retailers are competing with e-commerce sites, and the emergence of review websites and local search listings have made service business marketing online as important as ever.
After so many years in the business, I felt like I hit a plateau. We’ve seen a more direct sales increase this past year from our internet efforts than the past 20 years of using print ads and direct mail. - Ross Hart, Owner of Hart’s Cyclery