Pay per Click Advertising - PPC
For those that don't know, the main results you see in a search engine are obtained freely. These are known as the 'organic' search results. Ranking well for your keywords in organic results is the realm of SEO
. It can take a considerable amount of time and effort to achieve. But there is a short cut.
Pay per Click advertising (PPC) can place you right up front immediately for the keywords you choose. The catch is in the name of this service, pay per click. PPC advertising can produce immediate results and it can be used as a tool to test keywords. But it can be tricky and the learning curve can get expensive.
We can help develop and manage your PPC campaign. Our Keyword research tools can help find the best performing keywords and phrases. Our copywriters can create compelling ads that attract clicks, and they can create a great landing page for those ads that help to increase conversion rates. Or, and we prefer this option, you can help write copy for your site and we can edit and optimize your copy with targeted keywords.
Geo-Targeted Pay Per Click Advertising
Pay per Click (PPC) is an important advertising method to target multiple areas or wider ranges of keywords for multiple products or services, or simply as a way to get immediate results while we wait for organic SEO efforts to kick in. Our geo-targeting techniques, keyword research and landing page optimization will help you develop a local PPC campaign that produces profitable results. With geo-targeted PPC your ads only show if a searcher is within a specified radius of your location. This keeps costs low, and the opportunity for potential customers high.
Analysis, measurement and optimizing is ongoing
We utilize Google Analytics to track performance of keywords, online advertising, landing pages, and entire campaigns. Optimizing profitability of your pay per click (PPC) advertising, and building effective pages for organic search engine marketing
is our goal.