Email Marketing

Keep Your Customers Engaged

Email MarketingGone are the days of stuffing business flyers into mailboxes. Today the place where people look for valuable ads is their email inbox.

Email marketing is a much more effective way to engage with customers and clients because most consumers have near-constant access to their email inbox. They rely on it for news and other important updates.

And businesses benefit because they can more directly measure the effectiveness of campaigns. By creating a dynamic email marketing campaign, you can help retain current customers and get more conversions.  

Did you know that:
·         91% of consumers check their email at least once a day.i
·         44% of email recipients made a purchase in the past year based on a promotional email they receivedii
·         Emails with social share buttons have a 158% higher click-through-rate than those that don’tiii
·         64% of decision-makers use mobile devices to check their emailiv


A well-executed email marketing campaign can:

  • Keep current customers engaged
    A customer who makes a purchase is great, but a lifelong customer who continues to make purchases is even better. Use email to keep your business top of mind.

  • Encourage inactive customers to come back
    20% of annual email openers click on a promotional email after being inactive with that business for 6 months.[v]  Increase the chances that past customers will come back.

  • Increase your conversion rate
    By including discounts, coupons, and other promotional offers in your emails, you can motivate email receivers to take action and make a purchase.

  • Measure your success
    Track open and click-through rates to determine how well any given email has done. You can continually tweak your strategy to maximize your return on investment.

 

Give your customers a reason to open your emails.

Email marketing isn’t as easy as entering your business name in the subject line and sending out a one-size-fits-all message to all your customers. That kind of technique is likely to get your emails marked as spam.

Make your emails count by creating a dynamic subject line, targeting specific customers, and crafting a marketing strategy that encourages readers to engage with your brand.

We can help you strategize and implement an email marketing campaign that will get – and keep – your audience’s attention.


Our email marketing packages include:

  • Layout and design
  • Image creation
  • Copywriting
  • Conversion tracking
  • A/B testing
  • Sales process improvements

Have questions?
Contact us. We’re happy to help.
 

i Exact Target
ii Salesforce
iii Search Engine People
iv Exact Target
v Social Media Today