Landing Page Optimization

Give Customers a Reason to Stick with Your Site

Landing Page OptimizationAre you frustrated with your company website’s conversion rate?

It doesn’t matter how good your online ads are if potential customers don’t have a good experience when they get to your landing page.

Retool those landing pages to encourage web users to stick around for longer, learn more about your products and services, and take action.

How much of a difference can landing pages make for your company?

  • Companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10—and those with over 40 landing pages got 12 times more leads than those with between 1 and 5.i
  • Businesses got a 55% increase in leads when increasing their landing pages from just 10 to 15.ii
  • 68% of B2B businesses use landing pages to garner a new sales lead for future conversions.iii
  • Using videos on landing pages can increase conversions by up to 86%.iv
  •  Online ads that use landing pages typically see a conversion improvement rate of at least 25%.v


Strategic landing page optimization can:

  • Reduce your bounce rate
    If your home or landing pages look outdated, are confusing, or are filled with broken links, you’ll lose potential customers - fast.

  • Increase your conversion rate
    Make it easy and convenient for leads to get from an online ad to a purchasing option, and you’ll see an improvement in your conversion rate.

  • Improve consumers’ online experience
    Build trust in your brand, and encourage consumers to return to you in the future. The best way to do that is to ensure they have a good online experience with you.

  • Test, improve, and grow
    Testing landing pages against one another is a simple, effective means for improving sales. And the results can inform all areas of your business.


You need a game plan to optimize your landing pages.

Landing page optimization requires systematic A/B testing and an understanding of online analytical tools. Make sure that you get the most out of your landing pages by working with an experienced online marketing team.

That’s where Location Traffic comes in. Develop landing pages with strong headlines, valuable content, and links that will help drive targeted traffic. We’ll also help you test your landing pages to determine what’s working and what needs to be adjusted.


Our landing page optimization packages include:

  • Marketing copywriting
  • Image creation
  • Layout development
  • Sale process improvement
  •  A/B testing

Have questions?
Contact us. We’re happy to help.

i HubSpot
ii HubSpot
iii MarketingSherpa
iv Eyeview
v Omniture