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Local search is taking over google search results
You can take over your competition now – and over the long-term – by creating a strong Local Search Marketing presence today. This is perhaps the single most important thing you can do in marketing a small business online.
When looking for a business in their area, more and more consumers head to the search engines as their first resource. In fact, 59% of consumers use Google every month to find a local business
, and 43% of all Google searches have a local intent
How does Local Search Marketing work for marketing a business online?
20% of searches include specific location-based keywords, most commonly a city or town name. The remaining 23% of searches with a local intent rely on Google to return local search results organically.
For instance, type just the word “dentist” into Google, and you’ll find that the search engine brings up information about dentists in your local area automatically.
When a local search
is triggered through either type of search, it dominates that crucial first page of search results. In most cases, the top half of the page will showcase only PPC ads and Local Maps Listings
. And it is these featured links that will take away the most clicks from consumers.
For businesses that aren’t listed here, it can mean being completely overlooked – even if you offer better services at a more competitive price. After all, if customers can’t find you, they don’t even have the opportunity to compare what you offer. ready to get your Business Listings Online
For location based businesses such as retailers with stores, service businesses covering a reachable geography, or real estate offices, having an optimized local search marketing strategy translates to an increase in visibility, customers, and sales.
Let us Optimize and manage your Local Search Marketing
Marketing through local search is a cost-effective strategy that drives results. But for success, it requires implementation by an internet marketing company that can develop a marketing program for location-based businesses.
The search engine optimization industry is a complex and fast-moving industry as Google, other engines, and listing directories continually adjust their requirements, recommendations, and features. To stay on top of search results, you need to stay on top of these changes.
Bad data, false reviews, and unverified listings can also plague your business, ruining customer experiences or driving them to an incorrect location. Continual management of your local business listings online ensures that your positive reputation is upheld and that more leads convert into sales.
You need to ensure that your listings are all:
Verified or claimed
Your local search marketing strategy should also fit your particular business model:
A single location
A few locations in one city
Multiple locations in one state or region
Hundreds of locations across the country
And local search marketing
should include a multi-pronged approach:
Have questions about Local Search ?
Search Engine Map Listings
Local and Yellow Page Directories
Contact us by email or Call 609-737-8667 today.