Search Engine Marketing

Search engine Marketing: SEM

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search engine optimization

Whether you are a small, local-orientated shop or a massive international brand, search engine marketing is indispensable to your business.

Simply put, search engine marketing is the process of earning traffic to your company’s website through either organic or paid search listings. Search engine marketing is a broad term that typically can be broken down to two different pieces: search engine optimization (SEO) and search engine advertising.

Search Engine Optimization.  You’ve probably heard the term SEO thrown around a lot by marketers, since it’s one of the most important parts of an online marketing campaign. Search engine optimization uses on-page and off-page strategies to get traffic from organic results on search engines such as Google, Bing, and Yahoo. Marketing through SEO can be a cost-effective strategy that drives results.

Search Engine Advertising or Paid Searches. Search engines also offer businesses platforms to place paid advertisement links for their business. Google search engine marketing using Google AdWords is one of the most popular and effective of these platforms. Google AdWords enables business owners to place advertisements on Google listings when users search for things related to the services and products they offer. The platform charges on a pay-per-click (PPC) basis, meaning you only pay when someone clicks your ad.

Both organic and paid listings are essential to your business’s search engine marketing strategy. If you want to grow your business, you’ll need to be visible through both natural searches and advertised listings. For brick-and-mortar store and other locally-based businesses, you must focus more specifically on local search marketing.

Why Is Search Engine Marketing Important?

When looking for a business or product, more and more consumers head to the search engines as their first resource. For businesses that aren’t listed on the first page of search engines, it can mean being completely overlooked – even if you offer better services at a more competitive price. After all, if customers can’t find you, they don’t even have the opportunity to compare what you offer. For businesses, having an optimized search engine marketing strategy translates to an increase in visibility, customers, and sales.

How does it do this? Below, we’ve explored some of the reasons search engine marketing is so effective.

Timing. Unlike many other forms of advertisement—such as commercials—search engine marketing doesn’t interrupt its audience from its current activities. Through search engine marketing, you are able to put your business in front of potential customers at the exact moment they are seeking to find a service or product you offer.

Quality, targeted traffic. The customers that search engine marketing brings to your site are there because they are interested in your product or service. They themselves have initiated the search that brought up your business’s listing, and have chosen to click on your listing over all your competitors. Search engines are the highways that connect you to people looking for what you offer. At Location Traffic, we employ location-based traffic strategies for those businesses with brick-and-mortar locations. Our goal is to create website traffic that converts to local foot traffic at your location.

Search engine prevalence. Today, people turn to search engines like Google and Yahoo to find the information they need, whether it’s the best type of bike or an interesting clothing retailer in their area. Although social media and other forms of advertising can bring customers to your page, search engines are the primary way that internet users can find their way to your business.  

Let Us Optimize and Manage Your Search Engine Marketing

Search engine marketing is one of the most powerful ways to drive quality customers to your business. But to succeed, it requires implementation by an internet marketing company that can develop a search engine marketing program.
The search engine optimization industry is a complex and fast-moving industry as Google, other engines, and listing directories continually adjust their requirements, recommendations, and features. To stay on top of search results, you need to stay on top of these changes.

Bad data, false reviews, and unverified listings can also plague your business, ruining customer experiences or driving them to an incorrect location. Continual management of your business’s organic and paid listings online ensures that your positive reputation is upheld and that more leads convert into sales.

At Location Traffic, we will manage every aspect of your business’s search engine marketing strategy. We utilized a wide range of search engine marketing services to help you achieve your unique goals.

On-Page Search Engine Optimization: Landing Pages.

Landing page optimization should always be in the forefront of your mind when designing, developing, and managing your website. We will optimize your site for search engines by developing landing pages with effective and relevant keywords, strong calls-to-action, and supporting images and links.

We closely monitor and follow all the latest changes in the complex and fast moving SEO industry to help your business stay on top of Google and other search engine results.

Off-Site Search Engine Optimization: Business Listings and Other Inbound Links.

When figuring search rank, search engines don’t just look at your business’s site—they also check off-site factors such as business listings and inbound links.

We can help you gain authority and trust with search engines through a variety of off-site strategies, developing a network of external sites linking back to your website that confirm the correct name, address, and phone number of your business, and building up links on social media and other third-party sites.

Map Listings for Small Businesses.
If your business has a brick-and-mortar location that you want customers to visit, then it’s crucial to optimize your site for local area searches.  Local search engine optimization—or local SEO— is one of the most important search engine marketing strategies for small businesses and comes with its own set of unique tricks and techniques. When handled properly, local search marketing optimization will bring you to the top of the search engine listings for people searching in your area.

One of the most important aspects of local SEO involves ensuring you’re listed in every possible search engine and map site with the correct address and GPS coordinates.  Even if you haven’t moved since opening, you may be surprised by how often search engines get it wrong or overlook your location entirely – and how drastically than can harm business. Let us help make sure you can be found.

HTML Markup.
Every website contains unseen code that only search engines will read. These invisible snippets of HTML can help your business to stand out, providing extra information in search results that gets your site noticed above your competition.
There are a wide variety of snippets you can include on your site – such as information about products, reviews, events, and people. At Location Traffic, we will markup your HTML for search engines and test it to ensure everything works smoothly and efficiently.

Have Questions about Search Engine Marketing?

Download our free white paper about search engine marketing for your business. You can also contact us by email or by calling 609-737-8667 today. We’d love to answer any questions and discuss how we can help your business meet its search engine marketing goals.