Social Media Marketing

social media marketing



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Social media marketing

With the right strategy for marketing through social media, social networks can play an important role in your business’s growth.

  • 9 out of 10 Internet users visit a social site each month.
  • And 46% of them count on their network for advice when making a purchasing decision.
  • 87% of small businesses say marketing through social media helps their business.
  • 40% report that marketing through social media amplifies word-of-mouth referrals.
  • Social media marketing for small business produces almost double the leads of trade shows, telemarketing, or direct mail.
  • The conversion rate for social media leads is 13% higher than average.

An active, strategic social media marketing strategy can:

  • Drive sales to your brick and mortar store or website. Promote your products and services, and increase repeat business by regularly communicating with qualified leads through quality content, imagery, and videos.
  • Encourage referrals. Current customers can easily spread the word about your company with a shout out, thumbs up, or ‘like’ on a social network.
  • Introduce new customers to your brand. When users share your social media updates, they’re expanding your network as well, which means more leads and more sales.
  • Improve your search engine rank. More links to your website and higher brand “clout” can help you reach that first page of results when people search for your products or services.
  • Increase brand trust and loyalty. Build a relationship with customers by engaging them in a conversation, understanding their needs, and addressing their concerns.

However, Marketing Through Social Media Isn’t One-Size-Fits-All.

Don’t waste precious marketing dollars on trial-and-error. Rely on our social media marketing services.
We’ll analyze your business objectives and help you determine if marketing through social media is the right fit. If so, we’ll tailor a targeted social media marketing strategy for your customers and prospects.
We can manage social media marketing for a small business on any major network, including:

  • Facebook. As the most popular and widely used social network, Facebook should be a major focus in your social marketing campaign. Regardless of your target demographic, there’s a good chance your customers will be using Facebook – and using it often.
  • LinkedIn. LinkedIn is another important social media network where your business should develop a strong presence. Its business-oriented user demographic makes it a good platform for business-to-business marketing.
  • Google+. Not as many businesses utilize Google+ for their social marketing, but if you can find your target demographic there, it can be an effective tool.
  • YouTube. By forming a presence on YouTube, you can share informative, engaging, and entertaining videos about your brand with your audience.
  • Instagram. Your business can reach out to Instagram’s millions of active users through the use of hashtags and relatable photos.
  • Twitter. As the second most popular social media site, Twitter is another social media platform where your business can reach a massive audience.  
  • Pinterest. Pinterest allows users to share interesting products and websites, and is a great marketing platform for business in the fashion, d├ęcor, health, cooking, or craft industries.
Our Marketing Through Social Media Packages Include:

  • Industry research and strategy development
  • Creation and management of profiles
  • Creation of content, imagery, and videos
  • Customer engagement
  • Regular analysis and reporting

Our marketing through social media services focus on results: generating qualified leads, increasing sales volume, and driving traffic to brick and mortar locations.

Have Questions?

Read our white paper about recent changes to marketing through social media to learn more about how to achieve the growth of online social networking in business. You can also contact us. We’re happy to answer any questions you may have about social media for business, and discuss how we can help you develop a powerful social media campaign.