Website Design

local business website design

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Local Business Website Design

Way too many businesses have absolutely gorgeous sites that don’t do anything to earn them money.
 
Why? Because their designer was more focused on making the website look good than optimizing it for more visits and conversions. But ultimately, that’s what you want your website to do – generate leads, bring in sales, and make you money.
 
If this sounds like your business’s web page design, it’s not too late. You can still make changes and engage in website redesign to improve your local SEO and your local search rankings.
 
How important is having effective local SEO to your local business website design?

  • 88% of internet users researched products and services online in 2012ii
  • 43% total Google searches have local intent
  • 95% of smartphone users have looked for local information
  • 77% of mobile users contact a business after looking for local Information
  • 59% of mobile users who visit small business websites visit the business on same day


The Importance of Local SEO Website Design

An effective local website design is essential to all businesses with a brick-and-mortar location—particularly retailers, local service providers, and real estate offices.

With an optimized local SEO website design, you can:

  • Improve your page rank. When a user performs a search for a local business, service, or product, search engines like Google automatically lists information on businesses and offerings in their local area. With many Google searches, the entire top half of the page will be dedicated to PPC ads and Local Map Listings. It is the local business websites listed here that will win the most clicks from users.
  • Increase conversions. The reason that local SEO works is that the people who find your business are in your area and looking for the products and services you offer. When you have what vistors want in a location that’s convenient, sales go up.
  • Raise brand awareness. The more searchers in your neighborhood see your name, the more likely they are to become customers.
  • Build trust. Delivering on expectations is key to local search engine optimization – and helps you appear trustworthy and legitimate to nearby leads.

Strategies for Local Business Website Design

An effective local business website design can earn website traffic that quickly converts to foot traffic from local customers at your business’s brick-and-mortar location. But optimizing your web page design for local SEO can be tricky, as the search engine optimization industry is a fast-moving and often complicated one. Search engines are constantly adjusting their requirements, recommendations, and features.

That’s where we come in.  At Location Traffic, we keep up-to-date with the latest changes from Google and top search engines – and only follow protocols that have been proven to generate results. We utilize a wide range of strategies to help optimize your local business website, including:

Local Business Web Design Optimization: Landing Pages
An effective local website design requires landing pages with effective and relevant keywords, strong calls-to-action, and supporting images, links, and videos. At Location Traffic, we closely follow all the latest rules and recommendations, investing time, energy, and research to ensure you stay on top of local search rankings.  

HTML Markup for Local Business Website Design
The HTML markup on your local business site isn’t seen by visitors, but it is seen by search engines. Your HTML markup can your business standout from the competition by providing details on products, reviews, events, and people that appear directly in search results. We optimize HTML markup on small business websites for search engines and check it for appearance and effectiveness.   

Off-Site Local Business Web Design Optimization: Business Listings and Other Inbound Links
In order to have a strong local business website, you must go beyond your own website and turn your attention to offsite factors. Search engines look to business listings, third-party sites, and social media to confirm your contact details, information, and search rankings. We can help you gain trust and authority with search engines by ensuring your business listings are accurate and verified and building a network of links throughout social media and external sites.

Map Listings for Local Businesses
Even if your local business site has your correct address and contact details, that doesn’t mean the search engines do. It’s not uncommon for search engines to file incorrect addresses or neglect to your business’s location entirely. If you want to drive foot traffic to your business, you need to make it quick and easy for customers to find you. Our specialists will ensure your correct address and GPS coordinates are listed on every search engine and map site.  

We Increase Visibility, Reach, and Effectiveness for Local Business Websites

Businesses don’t build websites just so people can enjoy them – there has to be a measurable return on investment, or you’re just throwing money way.

At Location Traffic, we know how to create a business website that is both professional in appearance and successful in local SEO. We can help you with a total rethink of your local business website design, focusing on results such as: getting more qualified leads, increasing your sales volume, and driving traffic – both to your website and to brick and mortar locations.

Have Questions?

You can learn more about local internet advertising by checking out this local business website design white paper. You can also contact us. We’d love to help.